The latest development of the Ararat Tourist Information Center encourages visitors to ditch paper brochures and move away from paper with rapid digitization.
A range of tourism activities previously found in paper brochures have been digitized so that users can simply scan, download and save using the “Experience Ararat – Scan and Go” initiative.
According to Visitor Experience Manager Colin Driscoll, visitors find great value in the new QR code service.
“The VIC has developed a range of attractions and tourist experiences with QR codes instead of paper brochures in response to the COVID-19 pandemic to ensure the safety of visitors by reducing points of contact and the use of paper, ”he said.
“Instead of carrying paper brochures, we have respected twelve of our most popular tourist activities in the area and created a page with QR codes that visitors can easily navigate.
“We don’t have to print and distribute so many brochures and by recording the attractions on their phone they can easily retrieve the recorded information if they don’t make it to the tour this time around.
“We received very positive feedback from visitors – a couple returned to the center to thank us for making it easy to have all the information they were looking for at hand, without a load of brochures to worry about.
“Another senior couple asked if they could download the twelve codes to keep in their Grampians file, which we want to hear.
“It’s great to have visitors coming back to the VIC, asking for more recommendations and looking to stay a few extra nights in our area – that’s the essence of tourism.
The Mayor of Ararat Rural City Council, Cr Jo Armstrong, said the Tourist Information Center in the heart of Ararat is well placed to point guests in the right direction.
“It is an exciting time to visit Ararat and the Council is delighted to continue to offer more experiences that will enhance tourism and better connect people to what the region has to offer,” she said.
“The new collection of QR codes showcases some of the best tours and attractions in the area as well as a wide range of things to do in Ararat.
“Vacationers know they can switch to the VIC and easily scan, download and save information to help them get the most out of their visit.
“With greater connectivity, there are more opportunities to unlock Ararat and bring people to our region through technology.”
Offering local knowledge and a passion for the region, the Ararat Tourist Information Center is located at 82 Vincent Street and open daily from 10 a.m. to 4 p.m.
While you’re with us, you can now receive updates straight to your Ararat Advertiser inbox. To make sure you are up to date with all the news from Ararat County, sign up here